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The White Whale
We hear it all the time. Ikea has created a super store for the “average Joe” to go pick up virtually any piece of home furniture, build it themselves and hypothetically have their entire house furnished at a fraction of the cost of hiring a contractor.
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Home Office Must Haves
Before PCs, very few homeowners had home offices. Most got up in the morning and ‘went to work’. At the end of the day, people ‘went home’. The introduction of affordable PCs, Fax machines, and cordless phones offered some workers the option to ‘telecommute.’ The concept was new and exciting!
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